WorkBerlin / Istanbul
Systems for repetition.
Interfaces for judgment.
CRM and lifecycle work, at the layer where a campaign stops being a message and becomes a process. Most of it removes the parts that depend on someone remembering.
Selected workPublic previews use synthetic data
01
OlympusPre-flight for mobile messages
An SMS that quietly splits in two. A push cut off on the one phone nobody tested. Two small tools that check what a spreadsheet cannot show.
Open Olympus ↗
02
Decision EngineEligibility before generation
Who receives what is settled by rules you can read, before a single line of copy exists. Judgment, made inspectable.
Open prototype →
03
Template conversionMarkup as rules
Legacy email HTML taken apart into editable logic, so the next version is assembled rather than rebuilt.
Open converter ↗
04
Performance reportingNumbers that arrive on their own
Scheduled queries, validation and delivery. Reporting treated as a loop that feeds the next decision, not a document at the end of one.
Open report →
05
Email systemInteraction without promises
Campaign and transactional email where the interactive layer, if a client ignores it, falls back to a complete message rather than a broken one.
Open the edit →
Coded objects and interface studies are kept in the Lab.
Experience
Where the work comes from.
CRM for global teams at HelloFresh and Sony, and before that, influencer marketing. The tools on this page grew out of that work.
HelloFreshCRM Campaign Manager, Global Tech2023 — now
HelloFreshJunior CRM Campaign Manager2022 — 2023
Sony ElectronicsCRM, 34 markets2021 — 2022
The Community BaseProject Manager, influencer marketing2020 — 2021